Tuesday, September 09, 2003

Head hunting

What a curious name. Recuitment agencies have re-branded themselves as "Head Hunters".

We market ourselves as desirable. Responding to recruitment adverts is passive. Most Professionals now talk of being "head hunted" instead, it exudes desirability. It enhances image.

But why the need for image? Why is there a need to project a veneer? Why is there a need to be something we are not?


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