BBC NEWS | Americas | McDonald's anger over McJob entry
McDonald's unhappy about an entry that alludes to the prospect of an employee working in one of their franchises.
A dictionary reflects the living language. If "McJob" is "an inaccurate description of restaurant employment" then perhaps the language that spawned it is somehow misguided.
But McDonalds, like all public listed companies, are driven by their share holders to return greater value year-on-year. Profit is no longer enough. Growth is all that matters. When that happens, marketing is required -- to sell the dream, to sell the simulacrum of some reality.
"Perception is reality."
Hello Ronald, welcome to the flipside.
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