How to be different in a homogenous world

BBC NEWS | Science/Nature | Virgin boss in space tourism bid: "Sir Richard says it will cost around �100,000 to go on a 'Virgin Galactic' spaceliner, and the first flights should begin in about three years' time...We've done quite a lot of research; we think there are about 3,000 people out there who would want to do this,' Sir Richard told the BBC.

'If it is a success, we want to move into orbital flights and then, possibly, even get a hotel up there.'"

3,000 x 100,000 = 300 Million GB Pounds

It is true that in a liberal democracy we are free to spend our money any way we want to.

And still the poor starve in dictatorships supported by the first world, because they are cheap labour and their countries have cheap resources.

Meanwhile, we are homogenised consumers, indoctrinated into believing that the only way we can differentiate ourselves is by possessing goods and services (Memories) different from the other wage serfs.

100,000 for a space trip will be the ultiamte in middle-class dinner party cultural capital.