BBC NEWS | Business | Selling Manchester United to its fans: "'We have fan loyalty, and in any other business that would mean we would have customers spending on a repeat basis.
'Someone can be cradle-to-grave fan, but we will not necessarily have them spending anything with us.
'The question we are asking is how we build a relationship with the fans, and at the same time turn them into lifelong customers of the club?'"
Monday, September 27, 2004
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